Building and Scaling Social Media for 80+ Brands

Client

A multi-client programme spanning e-commerce, retail, F&B, professional services, and lifestyle brands across Pakistan and the Middle East, e.g. Aqua Coco, Toyota, Indus Motors, BP, Cranberry Juice, Myfolic.

The Situation

Across a portfolio of over eighty brands, the brief was consistent: build a social media presence that actually builds the business. Most brands were starting from near zero, some with no profile at all, some with dormant accounts and single-digit engagement. The challenge was not just content production but building the strategic infrastructure behind each presence so it could scale without constant reinvention.

What We Built

Developed brand-specific content strategies for each client: positioning, content pillars, tone of voice, and platform prioritisation
Built and optimised profiles across Instagram, Facebook, LinkedIn, and TikTok
Created monthly content calendars with platform-native formats: reels, carousels, stories, LinkedIn long-form, and TikTok videos
Established community management protocols and engagement systems for each brand
Introduced influencer and UGC programmes for brands at growth stage
Built reporting frameworks tracking follower growth, reach, engagement rate, and web traffic from social

The Results

80+ brand social media presences built and managed across multiple verticals

0 → 100,000+ follower growth achieved for multiple brands starting from fewer than 100 followers

Sustained growth maintained through system-driven content output rather than viral dependency

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