Client
A multi-client programme spanning e-commerce, retail, F&B, professional services, and lifestyle brands across Pakistan and the Middle East, e.g. Aqua Coco, Toyota, Indus Motors, BP, Cranberry Juice, Myfolic.
Digital FRK built and managed social media presences for 80+ brands across e-commerce, retail, F&B, professional services and lifestyle in Pakistan and the Middle East. Each brand got a content strategy, optimised profiles, platform-native content calendars, community management and reporting, so growth came from a system rather than from viral dependency.
- Brands: 80+
- Platforms: Instagram, Facebook, LinkedIn, TikTok
- 0 → 100,000+ followers for multiple brands
The Situation
Across a portfolio of over eighty brands, the brief was consistent: build a social media presence that actually builds the business. Most brands were starting from near zero, some with no profile at all, some with dormant accounts and single-digit engagement. The challenge was not just content production but building the strategic infrastructure behind each presence so it could scale without constant reinvention.
What changed for each brand?
- Starting from near zerosome with no profile at all
- Dormant accountssingle-digit engagement
- Content production onlyno strategy behind it
- Constant reinventionnothing built to scale
- Brand content strategypillars, tone, platform priority
- Optimised profilesInstagram, Facebook, LinkedIn, TikTok
- A social system for every brandbuilt to scale without reinvention
- Monthly content calendarsreels, carousels, stories, video
- Reporting frameworkreach, engagement, web traffic
Summary: the challenge was not just content production but the strategic infrastructure behind each presence. A repeatable system per brand meant growth could scale without constant reinvention.
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What We Built
- Developed brand-specific content strategies for each client: positioning, content pillars, tone of voice, and platform prioritisation
- Built and optimised profiles across Instagram, Facebook, LinkedIn, and TikTok
- Created monthly content calendars with platform-native formats: reels, carousels, stories, LinkedIn long-form, and TikTok videos
- Established community management protocols and engagement systems for each brand
- Introduced influencer and UGC programmes for brands at growth stage
- Built reporting frameworks tracking follower growth, reach, engagement rate, and web traffic from social
The Results
Which services delivered this?
Frequently asked questions
What did Digital FRK do for 80+ brands on social media?
For each brand we developed a content strategy (positioning, content pillars, tone of voice and platform priorities), built and optimised profiles across Instagram, Facebook, LinkedIn and TikTok, created monthly content calendars in platform-native formats, set up community management and engagement systems, introduced influencer and UGC programmes for brands at growth stage, and built reporting frameworks.
What results did the social media programme achieve?
80+ brand social media presences built and managed across multiple verticals, and 0 → 100,000+ follower growth achieved for multiple brands starting from fewer than 100 followers. Sustained growth was maintained through system-driven content output rather than viral dependency.
Which platforms and formats were covered?
Instagram, Facebook, LinkedIn and TikTok, with platform-native formats: reels, carousels, stories, LinkedIn long-form and TikTok videos.
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