Digital FRK is a London-based marketing systems agency for growth-stage brands in the UK, Europe, the US and the Gulf. It was founded by specialists with 15+ years in marketing and 19+ years in design and development, and it builds CRM, marketing automation, paid media, SEO and WhatsApp, email and SMS into one connected system. Strategy calls are with Mateen Ansari, Co-founder.
- Base: London, UK
- Markets: UK, Europe, US, Gulf
- Team: 15+ yrs marketing · 19+ yrs design & development
- FRK: For Right Knowledge
Right knowledge. Real systems. Real results. Digital FRK is a London-based marketing systems agency for growth-stage brands. We design and build the infrastructure that connects your CRM, marketing automation, paid media, social, SEO and email, SMS and WhatsApp channels, so they finally work as one system instead of a collection of tools.
FRK stands for For Right Knowledge. Digital FRK was founded by specialists with 15+ years in marketing and 19+ years in design & development. We believe the best marketing systems are built by people who have operated them inside real businesses.
Who founded Digital FRK?
Mateen Ansari, Co-founder
Mateen has 15+ years in marketing as an e-commerce and growth operator. Before Digital FRK he worked in operator roles at Careem (Supply Manager), Daraz (Head of Data Operations) and The Luxury Closet (Senior Marketing Manager), and he co-founded Swag Kicks, a Techstars-backed re-commerce business.
In those businesses he kept seeing the same pattern: the channels were live, but nothing was connected. Digital FRK exists to fix that for growth-stage brands. When you book a strategy call, you speak with Mateen.
Our design & development lead
Our design & development lead has 19+ years in design and development and leads every website, software and automation build at Digital FRK, from design systems to integrations and launch.
Both founders have also worked as freelancers.
What is Digital FRK’s mission?
To give every growth-stage brand the marketing infrastructure large companies take for granted: one connected system where data, automation, paid media and messaging compound instead of competing.
Who do we work with, and where?
We work with growth-stage brands in e-commerce, travel and hospitality, SaaS and marketplaces across three regions:
United Kingdom and Europe
Our home base is London.
United States
Growth-stage brands that need their channels, CRM and data working as one system.
The Gulf
Our team has years of experience operating in the region, and we build WhatsApp-first customer journeys for the way Gulf customers actually buy.
Industries
E-commerce, travel and hospitality, SaaS and marketplaces. See industries.
What problem does Digital FRK solve?
- Channels livebut nothing connected
- CRM barely usedno lifecycle journeys
- Ads optimised for clicksnot for revenue
- Reports disagreenobody trusts the numbers
- Paid media on CRM dataoptimised for revenue
- Lifecycle automationemail, SMS and WhatsApp
- One connected systemdata + automation + channels
- Built on your toolsHubSpot, Klaviyo, Meta, Google
- Reporting tied to revenueone source of truth
Summary: in the businesses our founders operated, the channels were live but nothing was connected. Digital FRK designs and builds the infrastructure that makes them work as one system, then hands it over with documentation and training.
How do we work?
- 1AuditWe map your current stack, data and channels and find where revenue is leaking.
- 2DesignWe design the system around your existing tools: data architecture, lifecycle journeys and attribution. We build on platforms like HubSpot and Klaviyo, alongside Meta, Google and the WhatsApp Business API, and we work with the tools you already have.
- 3BuildWe implement CRM, automation, paid media, SEO and messaging as one connected system.
- 4Run and optimiseOptional ongoing management: we run and improve the system, with reporting tied to revenue.
- 5Hand overFull documentation and team training, so the system is yours.
What is our team’s track record?
- $10M+
in paid media managed across Meta and Google, sustaining 5–10x ROAS
- $0 → 7 figures
in monthly recurring revenue from existing customers through CRM retention builds
- 80+
brand social presences built, several growing from under 100 to over 100,000 followers
- 15+ / 19+
years in marketing and in design & development across our two founders
Every figure comes from our published case studies.
How is Digital FRK different from a typical agency?
| Typical agency | Digital FRK | |
|---|---|---|
| Background | Agency-side experience | Operator roles inside businesses such as Careem, Daraz and The Luxury Closet |
| Scope | One channel per agency | CRM, automation, paid media, SEO and messaging as one system |
| Tools | Their preferred stack | Built around the tools you already have |
| Ownership | Knowledge stays with the agency | Full documentation and team training |
| Reporting | Channel metrics | Reporting tied to revenue |
Choose us if you want your channels, CRM and data working as one system. If you only need one channel run in isolation, a specialist may suit you better.
Want to talk to the people who build it?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
Which brands has our team worked with?
- Careem
- Daraz
- The Luxury Closet
- Gulf Air Holidays
- Alibaba
- Toyota
- Indus Motors
- BP
- Swag Kicks
How do you start working with us?
Book a free 30-minute strategy call, or send us a quick inquiry. We’re based in London, United Kingdom, and work with brands in the UK, Europe, the US and the Gulf.
[email protected] · +44 (0)20 7754 5962 · London, United Kingdom
Frequently asked questions
Who founded Digital FRK?
Digital FRK was founded by two specialists: Mateen Ansari, Co-founder, who has 15+ years in marketing as an e-commerce and growth operator, and our design and development lead, who has 19+ years in design and development and leads every website, software and automation build.
What does FRK stand for?
FRK stands for For Right Knowledge. We believe the best marketing systems are built by people who have operated them inside real businesses.
Where is Digital FRK based?
We’re based in London, United Kingdom, and work with growth-stage brands in the UK, Europe, the US and the Gulf. You can be invoiced in USD, GBP or AED.
What kind of businesses do you work with?
Growth-stage brands in e-commerce, travel and hospitality, SaaS and marketplaces that have their channels live but need CRM, automation, paid media, SEO and messaging working as one system.
Who will I speak to on a strategy call?
When you book a free 30-minute strategy call, you speak with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
Which tools do you work with?
We build on platforms like HubSpot and Klaviyo, alongside Meta, Google and the WhatsApp Business API, and we work with the tools you already have.