Paid Media Management for Meta, Google and TikTok
For businesses spending on ads but not seeing the returns the numbers should deliver.
Paid media is the fastest lever for growth, and the fastest way to burn budget without the right infrastructure. Running ads without a retention system catching the customers you acquire is filling a leaking bucket. We fix the bucket first, then turn on the tap. Digital FRK manages paid media across Meta, Google, and TikTok Ads, with campaigns built on your real customer data, not demographic guesses.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Quick answer
Digital FRK sets up and manages paid media on Meta, Google and TikTok for growth-stage brands that spend on ads but don’t see the return. We’re London-based and work across the UK, Europe, the US and the Gulf. Campaigns run on your real customer data from your CRM, so we optimise for profit and repeat customers, not clicks.
- Platforms: Meta, Google, TikTok, Snap, LinkedIn
- Track record: $10M+ managed, 5–10x ROAS
- From: $525/month + setup
- First campaigns: live in 10–15 business days
Why do ad accounts stop returning what the numbers should deliver?
✗ Before: disconnected
- Broad targetingdemographic guesses
- Untested creativeno testing cycle
- Unclear attributionplatforms disagree
- No retentionbuyers acquired, then lost
✓ After: one connected system
- Audience strategybuilt from real customers
- Creative testingwinners found on purpose
- CRM-connected paid mediayour customer data drives targeting
- Unified reportingROAS reconciled to revenue
- Retention systembuyers kept and re-engaged
Summary: our paid media case study found the same problem again and again: not a lack of spend but a lack of structure. Broad targeting, untested creative, unclear attribution and no CRM connection. The fix is a connected system that catches the customers you pay to acquire.
How does paid media setup and management work?
Audit
We review your account, tracking (pixel, Conversions API) and margins.
Architecture
Campaign structure, audience strategy and creative briefs.
First campaigns live in 10–15 business daysLaunch and test
Campaigns go live with a steady creative testing cycle.
Optimise and report
Bi-weekly to twice-weekly optimisation, with ROAS reported against CRM revenue.
What’s included?
Account setup and campaign architecture
Structure built around audiences and offers.
Audience strategy
Built from your CRM and customer data.
Creative briefing frameworks
New creatives every month, briefed to test a clear idea.
Tracking
Pixel, Conversions API and conversion audits, with CRM/offline conversions on Growth and Scale.
CRM integration
Customers you acquire flow into retention journeys.
Cross-channel attribution and ROAS reporting
One view of what’s actually working.
How much does ad management cost?
Monthly management is the higher of a flat fee or a percentage of ad spend. You pay ad spend directly to the platforms.
Starter
from $525 /monthor 15% of ad spend, whichever is higher, + $350 setup
- Ad spend up to $5k/month
- 1 platform (Meta or Google)
- Up to 2 campaigns and 4 new creatives a month
- First campaigns live in 10 business days
- Most popular
Growth
from $1,050 /monthor 12% of ad spend, whichever is higher, + $700 setup
- Ad spend of $5k–$25k/month
- 2 platforms (e.g. Meta + Google)
- CRM/offline conversions
- First campaigns live in 10 business days
Scale
from $2,100 /monthor 10% of ad spend, whichever is higher, + $1,050 setup
- Ad spend of $25k–$75k/month
- Up to 4 platforms (Meta, Google, TikTok, Snap, LinkedIn)
- Server-side tracking, LTV import and A/B tests
- First campaigns live in 15 business days
All ad plans have a 3-month minimum. Prices are “starting from” in USD and exclude VAT; see full pricing in USD, GBP and AED.
When should you choose Digital FRK for paid media?
| Platform-only management | Digital FRK | |
|---|---|---|
| Optimises for | Platform-reported ROAS | Profit and customer lifetime value |
| Targeting | Demographic guesses | Your real customer data |
| After the first order | ✗ Not their job | ✓ CRM and retention journeys |
| Reporting | Per platform | Unified, reconciled to revenue |
Choose us if you want ads connected to your CRM and retention. If you only need a single campaign run for a short burst, a freelancer may be enough.
What results have we delivered?
- $10M+
in cumulative paid media spend managed across Meta and Google
- 5–10x
ROAS sustained across campaigns as an operating baseline
- Multi-market
campaigns managed simultaneously across the UAE, KSA, Pakistan and other MENA markets
Brands our team has worked with include Daraz, The Luxury Closet and Gulf Air Holidays. Read the paid media case study.
Related services
- PPC and Google AdsSearch and Shopping campaigns structured for profit
- Digital advertising strategyOne plan across Meta, Google and TikTok
- CRM setup and marketing automationLifecycle journeys that earn repeat revenue
- Analytics and attributionGA4, CRM and ad data you can trust
- Meta vs Shopify attribution fixWhen Meta and Shopify disagree on purchases
Is your ad account leaking budget?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
The Proof
We have managed over ten million dollars in paid media spend across Meta and Google, consistently delivering five to ten times return on ad spend, sustained across multiple industries and business models, not as a single campaign result.
What This Is For
Next step
Ready to talk about your paid media?
Book a free 30-minute strategy call. We look at what you have today and you leave with clear next steps, whether or not you work with us.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Frequently Asked Questions
It plans, builds and manages your ad campaigns: account structure, audiences, creative briefs, tracking, optimisation and reporting. Digital FRK also connects your ads to your CRM, so campaigns optimise for real customers and repeat revenue.
Our ad plans start from $525 a month or 15% of ad spend, whichever is higher, plus a $350 setup (Starter). Growth is from $1,050 or 12% plus $700 setup, and Scale from $2,100 or 10% plus $1,050 setup. Ad spend is paid directly to the platforms, and plans have a 3-month minimum.
Meta (Facebook and Instagram), Google, TikTok, Snap and LinkedIn. Starter covers one platform (Meta or Google), Growth two, and Scale up to four.
First campaigns go live in 10 business days on Starter and Growth, and 15 business days on Scale.
It depends on your margins, so we start by working out your break-even ROAS. Across more than $10M of spend, our team has sustained 5 to 10x ROAS as an operating baseline, but we don’t promise a specific figure before we’ve seen your data.
Book your free 30-min strategy call
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