Digital Advertising Strategy Across Meta, Google and TikTok
For businesses running ads across multiple platforms with no unified strategy connecting them.
Running paid social, PPC, programmatic, and paid partnerships in parallel without a unified advertising strategy is how budgets get wasted and attribution becomes impossible. Digital FRK builds integrated digital advertising strategies that define how every paid channel works together, with consistent messaging, shared audience logic, and unified measurement.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Quick answer
Digital FRK builds integrated digital advertising strategies for brands running ads across Meta, Google, TikTok and other platforms with no unified plan. We’re based in London and work with brands across the UK, Europe, the US and the Gulf. You get one strategy with shared audiences, consistent messaging and unified measurement, so channels stop competing for budget.
- Channels: Meta, Google, TikTok, Snap, LinkedIn
- Output: one cross-channel plan
- Measurement: unified attribution
- Strategy: quoted after a discovery call
What goes wrong when every ad channel runs separately?
✗ Before: disconnected
- Meta adsown audiences
- Google Adsown messaging
- TikTok adsown reporting
- Creator collaborationsno shared goal
✓ After: one connected system
- Consistent messagingone story across channels
- Shared audiencesno channel competing with another
- One advertising strategyshared audience logic and measurement
- Unified attributionbudget follows what works
- Clear budget roleseach channel has a job
Summary: running paid social, PPC and creator collaborations in parallel without a strategy wastes budget and makes attribution impossible. A unified strategy gives every channel a defined role and one measurement model.
How do we build your advertising strategy?
Audit
Current channels, spend, tracking and results.
Define roles
What each platform is for, and how budget is split.
Audiences and messaging
Shared audience logic and creative frameworks.
Measurement
One attribution model and reporting cadence.
Strategy timelines depend on how many channels and markets are involved, and are agreed after a discovery call.
What do you get?
Channel roles and budget plan
How Meta, Google, TikTok and others work together.
Audience architecture
Shared logic across every platform.
Creative frameworks
Consistent messaging adapted to each format.
Unified measurement plan
One attribution model everyone reports against.
Testing roadmap
What to test, in what order.
Execution option
We can run the plan through our ad management plans.
How much does an advertising strategy cost?
A standalone advertising strategy is quoted after a discovery call, because scope depends on channels, markets and spend.
If you want us to run the plan, ad management starts from $525 a month (or 15% of ad spend, whichever is higher) plus a $350 setup, with Growth from $1,050 and Scale from $2,100. See pricing.
When should you choose Digital FRK?
| Channel-by-channel | Digital FRK unified strategy | |
|---|---|---|
| Audiences | Rebuilt per platform | One shared audience logic |
| Attribution | Each platform claims the sale | One model, reconciled to revenue |
| Budget decisions | Based on platform dashboards | Based on what drives profit |
| SEO and paid | Separate cost centres | Planned together |
What experience sits behind this?
- $10M+
in paid media managed across Meta and Google
- 5–10x
ROAS sustained as an operating baseline
- 15+ years
of marketing experience behind our strategy work
See the paid media case study.
Related services
Want one plan for every ad channel?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
The Proof
Our advertising strategy work sits above the individual platforms, it is the layer that makes Meta, Google, TikTok, and any other paid channel work as a coordinated system rather than competing cost centres.
What This Is For
Next step
Ready to talk about your advertising strategy?
Book a free 30-minute strategy call. We look at what you have today and you leave with clear next steps, whether or not you work with us.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Frequently Asked Questions
It’s the plan that defines how every paid channel works together: what each platform is for, how budget is split, which audiences and messages to use, and how results are measured with one attribution model.
Meta, Google, TikTok, Snap and LinkedIn, plus creator collaborations, depending on where your buyers are.
A standalone strategy is quoted after a discovery call. If we also run the campaigns, ad management starts from $525 a month or 15% of ad spend, whichever is higher, plus a $350 setup.
Yes. We plan SEO, PPC and paid social together, with consistent audience logic, shared creative frameworks and unified attribution, so organic and paid aren’t separate cost centres.
Yes. We’re based in London and work with brands in the UK, Europe, the US and the Gulf, including campaigns on Snap and TikTok.
Book your free 30-min strategy call
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