Client
Multiple growth-stage businesses across e-commerce, travel, and marketplace sectors in the Middle East and South Asia, Gulf Air Holidays, Swag Kicks, Humayun Alagmir, TLC, Daraz, Alibaba
Across multiple growth-stage businesses in e-commerce, travel and marketplaces in the Middle East and South Asia, including work with Daraz, The Luxury Closet and Gulf Air Holidays, our team managed $10M+ in cumulative paid media spend across Meta and Google, with 5–10x ROAS sustained consistently across campaigns as an operational baseline. The problem was not lack of spend, it was lack of structure.
- $10M+ across Meta and Google
- 5–10x ROAS sustained
- Markets: UAE, KSA, Pakistan and other MENA markets
The Situation
Across multiple engagements and internal ventures, the challenge was consistent: make paid media profitable and keep it that way. The common problem was not lack of spend, it was lack of structure. Campaigns were built on broad targeting, creative was not being tested, attribution was unclear, and CRM was not connected to ad platforms. ROAS was either unmeasured or inconsistent.
What had to change in the paid media setup?
- Broad targetingno audience structure
- Creative not testedno testing routine
- Attribution unclearROAS unmeasured or inconsistent
- CRM not connectedto the ad platforms
- Structured campaignsclear audience logic
- Creative testingbuilt into the routine
- Structure, not more spendprofitable paid media that stays profitable
- Clear attributionROAS measured, not guessed
- CRM connectedcustomer data feeds the ad platforms
Summary: the common problem was not lack of spend, it was lack of structure. Fixing targeting, creative testing, attribution and the CRM connection is what makes paid media profitable and keeps it that way.
Want paid media that stays profitable?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. We’ll look at what you have today, and you’ll leave with clear next steps, whether or not you work with us.
The Results
Which services delivered this?
Frequently asked questions
How much paid media has Digital FRK’s team managed?
$10M+ in cumulative paid media spend managed across Meta and Google, for multiple growth-stage businesses across e-commerce, travel and marketplace sectors in the Middle East and South Asia.
What ROAS did the campaigns achieve?
5–10x ROAS, sustained consistently across campaigns, not as a peak result, but as an operational baseline. Results depend on each business, and we don’t guarantee advertising performance.
What was holding paid media back?
Not lack of spend but lack of structure: campaigns were built on broad targeting, creative was not being tested, attribution was unclear and the CRM was not connected to the ad platforms, so ROAS was either unmeasured or inconsistent.
Which markets were covered?
Paid media was managed simultaneously across UAE, KSA, Pakistan and other MENA markets.
Book your free 30-min strategy call
With Mateen Ansari, Co-founder, 15+ years in marketing. Pick a date and time below; times are shown in your time zone.
Pick a meeting type and date to see available times.