$10M+ in Paid Media. Sustained 5–10x ROAS

Client

Multiple growth-stage businesses across e-commerce, travel, and marketplace sectors in the Middle East and South Asia, Gulf Air Holidays, Swag Kicks, Humayun Alagmir, TLC, Daraz, Alibaba

The Situation

Across multiple engagements and internal ventures, the challenge was consistent: make paid media profitable and keep it that way. The common problem was not lack of spend, it was lack of structure. Campaigns were built on broad targeting, creative was not being tested, attribution was unclear, and CRM was not connected to ad platforms. ROAS was either unmeasured or inconsistent.

The Results

$10M+ in cumulative paid media spend managed across Meta and Google

5–10x ROAS sustained consistently across campaigns, not as a peak result, but as an operational baseline

Multi-market paid media managed simultaneously across UAE, KSA, Pakistan, and other MENA markets

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