From Zero CRM Revenue to Seven Figures Monthly

Client

A Dubai-based luxury re-commerce platform operating across the Middle East, The Luxury Closet

The Situation

The business had a growing customer database, a functioning e-commerce operation, and a CRM tool configured once and never meaningfully used. Repeat purchase rates were low, customer lifetime value was not tracked, and the team had no systematic way of reaching lapsed customers. Revenue from the existing customer base was effectively zero. All growth was coming from paid acquisition at rising CPAs.

What We Built

Audited the existing CRM and rebuilt the data model from scratch: unified customer profiles, purchase event tracking, and behavioural segmentation
Designed a full lifecycle automation system: welcome series, post-purchase flows, category-interest triggers, lapse detection, and win-back sequences
Implemented a seller and buyer segmentation model unique to the re-commerce business model: personalisation by item category, price tier, and purchase recency
Built a reporting layer with weekly CRM revenue attribution and cohort-level retention tracking
Trained the internal marketing team and handed over full documentation for ongoing operation

The Results

$0 → 7 figures in monthly recurring revenue from existing customers within the first year of the system going live

40%+ improvement in repeat purchase rate within 6 months of lifecycle flows activating

Reduced CPA paid acquisition spend refocused on new customer segments as lapsed customer reactivation moved into CRM

Schedule Call with Expert

Pick a time on our interactive calendar to discuss your growth objectives.

Select a date to see available times

Pick a meeting type and date to see available times.