See Which Ads Turn Into Travel Bookings

• Campaigns report plenty of leads, but the sales team says few of them book.

• Most bookings close on WhatsApp or the phone, which the ad platforms never see.

• Budgets go to the cheapest enquiries rather than the campaigns that sell trips.

• Nobody can say what a booking costs by channel.

1. 1Ad clickGoogle click ID (GCLID) · Meta click ID · UTM tags. Captured on landing.
2. 2EnquiryWeb form · Click-to-WhatsApp · Call tracking (optional). Click ID saved with the lead.
3. 3CRM bookingHubSpot · Zoho · Booking value. Stage and value recorded when the trip is booked.
4. 4Back to the platformsGoogle Ads offline conversions · Meta Conversions API. Bookings, not enquiries, train the campaigns.
5. 5ReportingBookings by campaign · Cost per booking · Revenue by source. One weekly view for budget decisions.

Illustrative data flow. Exact setup depends on your CRM, consent settings and booking process.

Google’s own guidance on importing offline conversions follows the same pattern: capture the click ID with each lead, store it in your CRM and upload the outcome back to Google Ads.

Our multi-brand paid-media programme, with brands including Gulf Air Holidays, Daraz and The Luxury Closet, started from the same problem: “attribution was unclear, and CRM was not connected to ad platforms.” The case study reports:

• $10M+

  in cumulative paid media spend managed across Meta and Google

• 5–10x ROAS

  sustained consistently across campaigns, not as a peak result, but as an operational baseline

Read the case study. Every account is different; we don’t promise a ROAS figure.

• Tracking audit of forms, WhatsApp entry points and tags

• Click ID and UTM capture on every enquiry route

• GA4 + GTM events, conversions and consent mode

• CRM booking stage with value

• Offline conversions to Google Ads and Conversions API events to Meta (Ad Campaigns Growth)

• Server-side tracking and LTV import (Ad Campaigns Scale)

• Weekly report by bookings and revenue, not just leads

• Tracking fix

  GA4 + GTM tracking setup

  from $325

  add-on
  One-time

  • Events, conversions and consent mode
  • A focused fix when tracking is the main problem
• Recommended

  Ad Campaigns Growth

  from $1,050 /month

  £790 · AED 3,850
  or 12% of ad spend, whichever is higher, + $700 setup

  • Ad spend of $5k–$25k/mo
  • 2 platforms (e.g. Meta + Google)
  • CRM/offline conversions and landing-page CRO recommendations
  • Weekly optimisation and a monthly call
• Extend

  Ad Campaigns Scale

  from $2,100 /month

  £1,600 · AED 7,700
  or 10% of ad spend, whichever is higher, + $1,050 setup

  • Ad spend of $25k–$75k/mo
  • Up to 4 platforms
  • Server-side tracking, LTV import and A/B tests
  • Twice-weekly optimisation, live dashboard and a weekly call

Need the offline-conversion build without ad management? That isn’t a published package, so it’s quoted after a free discovery call.

Prices are “starting from” in USD, as listed on our pricing page (GBP and AED shown there too), and exclude VAT and platform or message fees, which you pay directly. You get a fixed written quote after a free discovery call. Bundles: 2 services save 10%, 3 or more save 15% (combined discounts capped at 20%).

Part of our travel marketing systems; see all solutions. Services behind this page: paid media setup & management, PPC advertising and data analytics. For online stores, see Meta vs Shopify attribution.