Klaviyo Audit and Rebuild for E-commerce Brands

Find out why flows skip people, events go missing and emails land in spam, then rebuild Klaviyo so it earns its keep.

Quick answer

Klaviyo flows usually stop sending for one of four reasons: the trigger event isn’t arriving from your store, flow filters or Smart Sending exclude people, your sending domain isn’t authenticated, or engagement is low enough to hurt deliverability. We audit all four, then rebuild flows, segments and templates. Rebuilds start from $1,050 one-time.

  • Covers: Events, deliverability, flows, segments
  • Rebuild: from $1,050 one-time
  • Audit: quoted after discovery

Sound familiar?

A typical, illustrative scenario. Not a client story.

  • Shopify shows abandoned checkouts, but Klaviyo shows no Started Checkout events.

  • Flows are “live” but skip most people, and nobody knows why.

  • Open rates dropped and more email lands in spam or promotions.

  • The account was built from templates years ago and nobody owns it now.

What the audit checks

Each card shows what we check and what good looks like.

  • Integration & events

    Started Checkout, Placed Order and Viewed Product arrive for real orders. Good: event counts match the store.

  • Domain authentication

    SPF, DKIM and DMARC on a branded sending domain. Good: all three pass.

  • Gmail and Yahoo sender rules

    One-click unsubscribe and low spam complaints. Good: user-reported spam stays below 0.3%, per Google’s guidance.

  • Flow filters & Smart Sending

    Filters re-checked at send time don’t silently exclude people. Good: you know why each skip happens.

  • Segments & sunset policy

    Engaged, at-risk and unengaged segments, with a sunset flow. Good: you stop mailing people who never open.

  • Flows & templates

    Welcome, cart, browse, post-purchase and win-back, on one template system. Good: consistent brand, dynamic content.

  • Reporting

    Flow and campaign revenue reviewed on a set cadence. Good: one owner, monthly review.

Google’s bulk-sender rules (around 5,000+ messages a day to Gmail) require SPF, DKIM and DMARC, one-click unsubscribe for marketing mail, and keeping user-reported spam below 0.3%.

Audit, rebuild, run

  1. Audit

    Events, deliverability, flows, segments and reporting checked against the list above. You get a prioritised fix list.

    Week 1
  2. Fix the foundations

    Integration and onsite tracking, domain authentication, sunset policy and flow filters.

    Week 1–2
  3. Rebuild flows

    Welcome, cart, browse, post-purchase and win-back rebuilt on a clean template system.

    Starter: 2 weeks · Growth: 3 weeks
  4. Run and improve

    Optional run plan: campaign calendar, testing and monthly reporting.

    Optional, monthly

Want this mapped for your business?

Book a free 30-minute strategy call. We’ll look at your current setup and tell you honestly what to fix first.

What you get

  • Written audit with a prioritised fix list

  • Integration and event QA against real store orders

  • SPF, DKIM and DMARC check and set-up guidance for your DNS

  • Engagement segments and a sunset flow

  • Rebuilt flows: 3 on Starter, 6 on Growth

  • Templates: 5 on Starter; 12 in English and Arabic on Growth

  • Optional: SMS or WhatsApp as a second channel (Growth)

Klaviyo Rebuild packages

Published prices from our pricing page.

  • Focused rebuild

    Marketing Systems Starter

    from $1,050 one-time

    £790 · AED 3,850
    Optional run plan $525/mo

    • 1 channel (WhatsApp or email)
    • 3 automated flows and 5 templates
    • 1 integration (store or CRM)
    • Opt-in capture, live in 2 weeks
  • Full rebuild

    Marketing Systems Growth

    from $2,050 one-time

    £1,550 · AED 7,550
    Optional run plan $1,050/mo

    • 2 channels (e.g. WhatsApp + email)
    • 6 flows: welcome, cart, browse, post-purchase, win-back, order updates
    • 12 templates in English and Arabic
    • Store + CRM sync, consent logging, revenue dashboard
    • Live in 3 weeks
  • Add-on

    Email/CRM migration

    from $625

    add-on, one-time
    e.g. Mailchimp to Klaviyo

    • Pairs with a rebuild
    • Email template design (master + 3 variants) from $350

Need only the audit? A standalone Klaviyo audit isn’t a published package, so it’s quoted after a free discovery call (the audit is included in both rebuilds).

Prices are “starting from” in USD, as listed on our pricing page (GBP and AED shown there too), and exclude VAT and platform or message fees, which you pay directly. You get a fixed written quote after a free discovery call. Bundles: 2 services save 10%, 3 or more save 15% (combined discounts capped at 20%).

Related

Part of our e-commerce marketing systems; see all solutions. Services behind this page: email, SMS & WhatsApp marketing and CRM & marketing automation. Cart flow the main worry? See abandoned cart recovery.

Ready to fix it?

Talk to Mateen Ansari, Co-founder, 15+ years in marketing. Free, 30 minutes, no obligation.

Frequently Asked Questions

The most common causes are missing trigger events from your store (onsite tracking off, an integration that needs reconnecting, or a third-party checkout), flow filters and Smart Sending excluding people at send time, suppressed profiles, or a flow left in draft or manual mode. The audit checks each one.
Integration and events, domain authentication (SPF, DKIM, DMARC), Gmail and Yahoo sender rules, flow filters and Smart Sending, segments and sunset policy, flows and templates, and reporting.
Authenticate your sending domain with SPF, DKIM and DMARC, include one-click unsubscribe in marketing emails, and keep user-reported spam below 0.3%, as Google’s sender guidelines require for bulk senders.
We don’t claim partner status. We build, audit and fix Klaviyo accounts for e-commerce brands, and we’ll tell you honestly if your setup only needs small fixes.
Yes. Email/CRM migration is from $625 as an add-on, and it pairs well with a rebuild so flows are built properly on day one.
From $1,050 one-time on Marketing Systems Starter (3 flows, 5 templates) or $2,050 on Growth (6 flows, 12 English and Arabic templates, 2 channels). A standalone audit is quoted after a free discovery call.

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