Software and Automation Solutions
Automations, integrations and internal tools that remove manual work: Make, n8n or Zapier workflows, custom code and AI steps where they help, with guardrails where they matter.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Digital FRK builds workflow automation, API integrations and custom internal tools for businesses whose teams still copy data between tools by hand. We’re London-based and work across the UK, Europe, the US and the Gulf. We use Make, n8n, Zapier or custom Node and Python code, with AI steps behind guardrails, and you own everything we build.
- Tools: Make, n8n, Zapier, Node.js, Python
- From: $1,050 one-time
- Turnaround: 1–10 weeks by scope
- Bug-fix warranty: 14–60 days
What changes when your tools talk to each other?
- Copy-paste every daydata moved by hand
- Things fall throughleads, orders, tickets
- Hours on reportsfive exports, one spreadsheet
- Almost-fit softwareworkarounds everywhere
- Automated workflowsacross the apps you use
- API integrationsstore, CRM, helpdesk, ads
- Automation + integrationsyour apps working as one
- Dashboardsreports assemble themselves
- Custom toolsbuilt for your process
Summary: if a person follows the same steps every day, a system can usually do it. We automate the repetitive work, add alerts so failures never go unnoticed, and document everything.
How long does an automation project take?
- Starter: 1 workflow1–2 weeks
- Growth: up to 4 workflows or 1 API integration3–4 weeks
- Scale: custom internal tool6–10 weeks
Typical turnaround from /pricing/. Bars show the upper end of each range.
Is manual work slowing your team down?
- Your team copies data between tools by hand every day.
- Leads, orders or tickets fall through the cracks between systems.
- Reports take hours to assemble from five different exports.
- Off-the-shelf software almost fits, but not quite.
What can we build and automate for you?
- Workflow automation across the apps you already use
- Custom API integrations between your store, CRM, helpdesk and ad platforms
- AI steps (classification, drafting, enrichment) with human review where it matters
- Reporting dashboards and admin panels
- Error alerts and logging, so failures never go unnoticed
- Documentation and a handover video, plus team training on larger builds
How does a software or automation project work?
Scope
A free call to map the process, the apps involved and what success looks like. You get a fixed written quote.
Build
We build in short iterations with weekly progress updates or demos, depending on plan.
Test and launch
We test with real data, add alerts and logging, and launch with documentation.
Support
A bug-fix warranty of 14 to 60 days, then optional monthly support.
How much does custom automation cost?
From a single workflow to a custom internal tool. Growth is the most popular choice for multi-step integrations.
| What’s included | Starter | Growth Most popular | Scale |
|---|---|---|---|
| Starting from | $1,050 one-time | $3,150 one-time | $8,400 one-time |
| Scope | 1 workflow | Up to 4 workflows or 1 custom API integration | Custom internal tool, portal or app (about 8 screens) |
| Apps connected | Up to 3 | Up to 6 | As scoped |
| Tech | Make, n8n or Zapier | + custom code (Node / Python) | Custom app + database |
| AI steps with guardrails | — | 1 | Multiple |
| Dashboards / admin | — | 1 reporting dashboard | Admin panel + dashboards |
| User roles + authentication | — | — | ✓ |
| Error alerts + logging | ✓ | ✓ | ✓ + uptime monitoring |
| Documentation + handover video | ✓ | ✓ | ✓ + team training |
| Revision rounds | 1 | 2 | 3 (or sprint-based) |
| Typical turnaround | 1–2 weeks | 3–4 weeks | 6–10 weeks |
| Bug-fix warranty | 14 days | 30 days | 60 days |
| Progress reporting | Handover | Weekly progress update | Weekly demo + sprint report |
Need something bigger, such as a SaaS MVP, a multi-tenant platform or a compliance-heavy build? We scope Custom plans too. Every plan gets a fixed written quote after a free strategy call. Prices are “starting from” in USD and exclude VAT and third-party fees; see full pricing in USD, GBP and AED.
Which tools and languages do you use?
- Make
- n8n
- Zapier
- Node.js
- Python
- HubSpot
- Klaviyo
- Shopify
- WhatsApp Business API
Automating marketing specifically? See marketing automation and workflow bots and CRM setup.
Off-the-shelf software or a custom build?
| Off-the-shelf software | Digital FRK build | |
|---|---|---|
| Fit | Almost fits; you adapt to it | Built around your process |
| Connections | Limited native integrations | Custom API integrations across your stack |
| Ownership | Vendor’s platform | Your accounts, your code, documented |
| Reliability | Vendor’s roadmap | Error alerts, logging and a bug-fix warranty |
Choose a custom build when off-the-shelf tools almost fit but cost your team hours every week. If a standard tool fits well, we’ll tell you.
Where do we work?
- LondonOur home base, serving the UK
- UK and EuropeGrowth-stage brands across the UK and Europe
- United StatesBrands that need channels, CRM and data working as one system
- The GulfWhatsApp-first customer journeys, with Arabic and English support
You can be invoiced in USD, GBP or AED.
Related services
Still copying data between tools?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
Next step
Ready to talk about your software and automation?
Book a free 30-minute strategy call. We look at what you have today and you leave with clear next steps, whether or not you work with us.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
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