Building a Marketing System for a GCC Travel Brand

Client

A GCC-based travel operator offering holiday packages across international destinations, Gulf Air Holidays

The Situation

The business had strong brand recognition and an established product range but a marketing operation that was almost entirely manual. CRM activity was minimal. Email was inconsistent. Social was active but not strategic. Paid media existed but was not connected to any measurement system. The opportunity was significant: a business with a real customer base, a booking history, and a product customer genuinely wanted, but no system working that database.

The Results

Full system builds CRM, lifecycle, social, email, and WhatsApp marketing implemented from near-zero

Travel-specific lifecycle journeys built around the booking and travel cycle, not generic e-commerce templates

Retained ongoing management to run and optimise the system post-launch

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