Marketing Analytics and Attribution You Can Trust
For businesses making decisions on instinct because their data cannot be trusted.
Most marketing teams have more data than they know what to do with and less insight than they need to act on it. Google Analytics reports nobody opens. CRM dashboards that do not reflect reality. Ad platform numbers that contradict each other. Digital FRK builds the reporting and analytics infrastructure that makes marketing data usable, unified, accurate, and connected to decisions.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Quick answer
Digital FRK builds marketing analytics, tracking and attribution for growth-stage and multi-channel businesses making decisions on instinct because their data can’t be trusted. We’re London-based and work across the UK, Europe, the US and the Gulf. We set up GA4, Google Tag Manager, conversion APIs and CRM reporting so every channel is measured against revenue.
- Stack: GA4, Google Tag Manager, Meta Conversions API, CRM
- Tracking setup: from $325
- Who: growth-stage, multi-channel teams
- Full scope: quoted after a discovery call
Why can’t you trust your marketing data?
✗ Before: disconnected
- GA4 nobody opensreports without decisions
- Platforms disagreeMeta, Google and CRM numbers clash
- Broken trackingmissing or double-counted conversions
- Manual reportsspreadsheets every week
✓ After: one connected system
- Clean event trackingGA4 + GTM + consent mode
- Server-side signalsConversions API to ad platforms
- One source of truthtracking + CRM + reporting
- CRM attributionrevenue by channel and campaign
- Live dashboardsdecisions, not exports
Summary: most teams have more data than they can use and less insight than they need. We rebuild tracking and reporting so the numbers agree and connect to decisions.
What does a reliable analytics setup include?
- 1Tracking planThe events and conversions that matter, named consistently.
- 2CollectionGA4 and Google Tag Manager, with consent mode.
- 3Ad-platform signalsPixel and Conversions API setup, so campaigns learn from real conversions.
- 4CRM connectionLeads and orders tied back to source, for revenue attribution.
- 5ReportingDashboards built around the decisions your team makes.
How do we fix your tracking and reporting?
Audit
Check what’s tracked, what’s broken and where numbers disagree.
Plan
A tracking plan and reporting needs, agreed with your team.
Implement
GA4, GTM, conversion APIs and CRM integration.
Report and hand over
Dashboards, documentation and a walkthrough.
How much does marketing analytics cost?
A GA4 + Google Tag Manager tracking setup (events, conversions, consent mode) is a published add-on from $325.
Wider analytics and attribution work is quoted after a discovery call. Tracking is also built into our website builds, ad management and marketing systems (revenue dashboards and LTV cohorts on the Scale system plan). See pricing.
Platform dashboards or a connected analytics system?
| Platform dashboards | Digital FRK analytics system | |
|---|---|---|
| Source of truth | Each platform reports its own wins | One agreed set of numbers |
| Attribution | Platform-reported | Reconciled with CRM revenue |
| Consent | Often not configured | Consent mode set up |
| Use | Exported and ignored | Built around real decisions |
What experience sits behind this?
Data was at the core of systems we built at regional scale, managing data operations across thousands of daily transactions across multiple markets. We’ve worked with Careem on lifecycle and CRM segmentation built from product data. The analytics we build is designed to survive growth: clean at launch and trusted enough to make real decisions from.
Related services
- Paid media managementMeta, Google and TikTok ads tied to CRM data
- CRM setup and marketing automationLifecycle journeys that earn repeat revenue
- Conversion rate optimisationLanding page, product page and checkout fixes
- Digital strategyAn honest audit and a plan your team can build
- One revenue view across Meta, GA4 and ShopifyAttribution and tracking fix for online stores
Can’t trust your numbers?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
The Proof
Data was at the core of systems we built at regional scale, managing data operations across thousands of daily transactions across multiple markets. The analytics infrastructure we build is designed to survive growth: clean at launch, scalable as volume increases, trusted enough to make real decisions from.
What This Is For
Next step
Ready to talk about your tracking and analytics?
Book a free 30-minute strategy call. We look at what you have today and you leave with clear next steps, whether or not you work with us.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Frequently Asked Questions
Each platform counts conversions in its own way and with its own attribution window, and broken or duplicated tracking makes the gap worse. We fix the tracking, add server-side signals and reconcile platforms with CRM revenue so you have one agreed view.
A GA4 + GTM tracking setup with events, conversions and consent mode is a published add-on from $325. Wider analytics and attribution work is quoted after a discovery call.
Yes. Pixel and Conversions API setup and fixes are part of our tracking and paid media work, so ad platforms optimise on real conversions.
Yes. We tie leads and orders back to their source in HubSpot, Klaviyo or your CRM, so reporting shows revenue by channel and campaign, not just clicks.
Yes. Our tracking setups include consent mode configuration. It’s technical setup, not legal advice.
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