PPC Advertising and Google Ads Management
For businesses that need to own the top of search results while organic authority builds.
Pay-per-click advertising puts your business in front of buyers at the exact moment they are searching for what you sell. But PPC without proper account structure, negative keyword management, and conversion tracking bleeds budget fast. Digital FRK builds PPC accounts structured for performance from day one and manages them with the same rigour we apply to all paid channels.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Quick answer
Digital FRK builds and manages PPC and Google Ads accounts, including Search and Shopping campaigns, for brands that need to own the top of search results while organic authority builds. We’re based in London and work with brands in the UK, Europe, the US and the Gulf. Spend is tracked against CRM data, so you see which clicks become customers.
- Platforms: Google Ads Search and Shopping
- Tracking: conversions + CRM data
- From: $525/month + setup
- First campaigns: live in 10 business days
Why do PPC accounts bleed budget?
✗ Before: disconnected
- Loose structureeverything in one campaign
- No negativespaying for irrelevant searches
- Weak trackingconversions not measured
- Clicks, not customersno CRM view
✓ After: one connected system
- Tight structurecampaigns by intent
- Negative keyword managementbudget kept on buyers
- Structured PPC accountbuilt for performance from day one
- Conversion trackingevery lead and sale counted
- CRM-linked reportingwhich clicks bring customers who stay
Summary: PPC without proper account structure, negative keyword management and conversion tracking burns budget fast. We structure accounts for performance and track spend against CRM data.
How do we set up and manage a PPC account?
Audit
Account, keywords, search terms and tracking.
Structure
Campaigns grouped by intent, with negative keyword lists.
Track
Conversion tracking and CRM connection.
First campaigns live in 10 business daysOptimise
Search terms, bids and ads refined every cycle.
What’s included in PPC management?
Account structure
Search and Shopping campaigns structured for performance.
Keyword and search-term management
Including negative keywords.
Conversion tracking
Audit and fix, with CRM/offline conversions on Growth and Scale.
Ad copy and testing
New ads tested against clear goals.
Landing-page CRO recommendations
Included on Growth; A/B tests on Scale.
Reporting
Spend tracked against CRM revenue.
How much does ad management cost?
Monthly management is the higher of a flat fee or a percentage of ad spend. You pay ad spend directly to the platforms.
Starter
from $525 /monthor 15% of ad spend, whichever is higher, + $350 setup
- Ad spend up to $5k/month
- 1 platform (Meta or Google)
- Up to 2 campaigns and 4 new creatives a month
- First campaigns live in 10 business days
- Most popular
Growth
from $1,050 /monthor 12% of ad spend, whichever is higher, + $700 setup
- Ad spend of $5k–$25k/month
- 2 platforms (e.g. Meta + Google)
- CRM/offline conversions
- First campaigns live in 10 business days
Scale
from $2,100 /monthor 10% of ad spend, whichever is higher, + $1,050 setup
- Ad spend of $25k–$75k/month
- Up to 4 platforms (Meta, Google, TikTok, Snap, LinkedIn)
- Server-side tracking, LTV import and A/B tests
- First campaigns live in 15 business days
All ad plans have a 3-month minimum. Prices are “starting from” in USD and exclude VAT; see full pricing in USD, GBP and AED.
Should you choose PPC, SEO or both?
| PPC (Google Ads) | SEO and AEO | Digital FRK approach | |
|---|---|---|---|
| Speed | Traffic as soon as campaigns go live | Builds over months | PPC now, SEO compounding underneath |
| Cost model | Pay per click | Monthly work, no click costs | One plan, shared audience and attribution |
| Best for | Owning top-of-search today | Long-term visibility in Google and AI answers | Brands that want both, without silos |
Choose us if you want PPC run inside a wider paid media and SEO strategy, never in isolation.
Related services
- Paid media managementMeta, Google and TikTok ads tied to CRM data
- SEO and AI search (AEO)Get found in Google and named in AI answers
- Digital advertising strategyOne plan across Meta, Google and TikTok
- Conversion rate optimisationLanding page, product page and checkout fixes
- Trustworthy ROAS tracking for e-commerceFix attribution before you scale spend
Want a PPC account that pays its way?
Book a free 30-minute strategy call with Mateen Ansari, Co-founder. You’ll leave with clear next steps, whether or not you work with us.
The Proof
PPC sits inside a broader paid media strategy for our clients, never in isolation. Spend is tracked against CRM data so we know not just which campaigns convert, but which ones bring customers who stay.
What This Is For
Next step
Ready to talk about your PPC?
Book a free 30-minute strategy call. We look at what you have today and you leave with clear next steps, whether or not you work with us.
Free 30-min call with Mateen Ansari, Co-founder (15+ years in marketing) · No obligation · Times shown in your time zone
Frequently Asked Questions
Our ad management plans start from $525 a month or 15% of ad spend, whichever is higher, plus a $350 setup. Growth is from $1,050 or 12% plus $700 setup, and Scale from $2,100 or 10% plus $1,050 setup. Ad spend is paid directly to Google.
Yes. We build and manage Google Search and Shopping campaigns, with conversion tracking set up properly from day one.
First campaigns go live in 10 business days on Starter and Growth plans, and 15 business days on Scale.
PPC puts you at the top of search results quickly; SEO builds visibility that compounds over time. We usually recommend PPC while organic authority builds, with both sharing one audience strategy and attribution.
Yes. We’re based in London and work with brands in the UK, Europe, the US and the Gulf.
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